This week on “The Voice,” we’re down to 10 contestants, another two of whom go home tonight, so if nothing else our odds of predicting who’s going home are naturally improving week to week. But let’s look at the social media numbers again. First, overall “share of voice”:
Then, positive “share of voice”:
For the first week ever, both rankings produce the same bottom two, Amber and Kris.
If we look at week-to-week follower count growth, however, we get a different ranking:
|Twitter handle||Followers 5/14||Followers 5/21||Delta||Percentage|
So the question is whether buzz or follower count (or neither) correlates better with actual results. So far, follower count has correlated a lot less well, so this week I’m going with buzz — especially since overall buzz and positive buzz line up this time.
But social numbers haven’t been right yet this season, which I’m sure make Kris and Amber happy to no end. 🙂